Stop Digging If You're in a Hole
How learning about Sunk Cost fallacy is helping me escape from bad decisions
In the 1960s, Britain and France joined forces on an audacious project: the Concorde Supersonic Jet. It was a marvel of engineering, designed to fly passengers at twice the speed of sound. Prestige, national pride, and technological ambition fueled its creation.
But soon, reality hit hard.
The Concorde was incredibly expensive to operate.
Fuel costs soared.
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